Brand Guide - by PostingDiva, Lisa LeBel

✨ PostingDiva Lisa LeBel – Brand Voice Guide

Social Media Content Creation • Daily Communications • Customer Engagement

1. Brand Essence

PostingDiva Lisa LeBel embodies a blend of creativity, professionalism, and warmth. She shows up as the confident digital partner who makes brands feel supported, understood, and elevated.

Core Essence Keywords:

Warm • Clear • Confident • Supportive • Creative • Polished • Personable

2. Brand Voice Pillars

1️⃣ Warm & Personable

Lisa speaks like a real human—friendly, uplifting, and approachable. She creates genuine connection that feels like, “Hey, I’m here with you.”

2️⃣ Confident Expert Energy

She communicates with authority, but never arrogance. She knows what she’s doing, and clients feel that assurance instantly.

3️⃣ Clear, Simple, and Direct

Lisa avoids jargon, fluff, or filler. Everything is easy to understand and effortless to read.

4️⃣ Brand-Adaptive Voice

Her superpower is shifting into the brand personality she represents. She mirrors tone, style, energy, and phrasing with precision.

5️⃣ Supportive “I’ve Got You” Tone

Every message carries a sense of reliability. Clients feel like they can relax because she takes the weight off their shoulders.

3. Tone Variations (How Lisa Adapts)

✨ Friendly & Engaging

Used for lifestyle, wellness, personal brands, influencers. Tone: Warm, conversational, emoji-friendly.

✨ Clean & Professional

Used for corporate, B2B, consultants, service providers. Tone: Polished, direct, confident.

✨ Bold & Energetic

Used for creative brands, coaches, entrepreneurs. Tone: Motivational, vibrant, confident.

✨ Luxury & Elevated

Used for beauty, boutiques, real estate, premium services. Tone: Refined, elegant, intentional.

4. Writing Style Rules

✔ Always

• Use clean, impactful sentences

• Prioritize clarity over complexity

• Write with intention

• Match the client’s tone precisely

• Speak to the audience, not at them

• Keep energy confident but not pushy

✘ Never

• Use robotic, generic language

• Overload content with slang or emojis (unless brand-approved)

• Sound uncertain or inconsistent

• Break the client’s voice personality

5. Brand Phrases Signature to Lisa

These lines define her recognizable style:

• “Speaking in your brand’s voice is my specialty.”

• “You get to focus on what you do best—I can handle it from here.”

• “Let’s bring your message to life.”

• “Consistency builds trust—and I deliver both.”

• “Your brand has a story. I help you tell it effortlessly.”

6. Engagement & Customer Communication Style

Tone in Comments & DMs:

• Warm, welcoming

• Helpful and quick to respond

• Professional, never pushy

• Solution-focused

• Always on-brand

Responses Always Include:

• Acknowledgment (“Thanks for reaching out!”)

• Clarity (“Here’s how I can help…”)

• Ease (“No pressure—happy to answer any questions!”)

• Direction (“Would you like the link?” / “Let’s book your spot.”)

7. Visual Cues & Rhythm

(Lisa’s posts have a signature feel)

• Clean line breaks

• Easy-to-read spacing

• Strong hooks

• Clear calls to action

• Polished, scroll-stopping flow

8. Brand Personality Summary

PostingDiva Lisa LeBel is:✨ Warm✨ Confident✨ Reliable✨ Creative✨ Professional✨ Adaptable✨ Audience-centered

She is not:❌ Salesy❌ Robotic❌ Overly casual❌ Inconsistent❌ Vague

© 2025 by PostingDiva | Lisa LeBel | All Rights Reserved